GINKO 自选的十张最爱 Heim 派对海报

GINKO’s Favorite Ten Heim Party Posters, All Created by Her

07.24 2024

🖊️ 10000

Last night of Heim 07.20 📸 Sokol

你去过上海那家小独栋楼的 Heim 俱乐部吗？Shy People 连续三年在那里做过三回不同感觉的美妙派对——记忆里有一晚250人的 guestlist 来了210人，有凌晨四点免费派发自研狼头形状巧克力曲奇，也有桑拿大厅开张之初的潮热雨夜。

刚刚庆祝完开业三周年的 Heim，匆匆在上周六结业。我也赶去上海匆匆看了最后一眼。恋恋不舍的本地 DJ 和人群一直闹到周日中午……然后，大家也该 move on 了。

就像两股朝向一致的河流汇合在一起，好的派对和配套的（海报）视觉是不可分开的。我印象里的 Heim，除了身体上感知清爽的院子和昏暗小巧的房间，就是脑海里 GINKO 的绚丽海报。用网络热词来总结也算准确：很 city！

Have you been to Heim Club, the small standalone building in Shanghai? Shy People has hosted three different-feeling wonderful parties there over three consecutive years — I remember one night with a guest list of 250 people, and 210 showed up; there was a giveaway of wolf-shaped chocolate cookies at 4 AM, and the steamy rainy night when the Sauna room first opened.

Just after celebrating its third anniversary, Heim closed its doors last Saturday. I hurried to Shanghai to catch one last glimpse. Local DJs and the crowd danced until Sunday noon... and then everyone had to move on.

Like two converging streams, great parties and the matching (posters) visuals are inseparable. My memory of Heim, aside from the refreshing courtyard and cozy rooms, includes GINKO's vibrant posters in my mind. To sum it up with internet slang brought by Bao Bao Xiong: very city!

十张最爱 Heim 派对海报
°º 由创作者 GINKO 自选 º°

⏫️ 对你来说，去派对玩是怎样的一种体验？

水相星座很容易逐渐沉迷在自己的世界里，去派对是一个打破这种状态的行动，同时看看我的漂亮朋友们都在做什么。当置身音乐之中，白天想的事情又常常开始在脑子里打转。

What is the experience of going to parties like for you?

Water signs are prone to gradually getting lost in their own world. Going to parties is an action that breaks this state, while also seeing what my beautiful friends are up to. When immersed in music, thoughts from the day often start swirling in my mind.

↩️ Heim 给你什么感觉？

还蛮珍贵的，我是一个很独的人，但我在 Heim 小院子里认识了很多好朋友，面对他们的时候总是最放松。我很高兴在逐渐熟悉一个城市的初期也拥有 Heim 小家。

How does Heim make you feel?

It's quite special. I'm a solitary person, but I've met many good friends in Heim's small courtyard, and I always feel most relaxed around them. I'm glad to have this little home at the beginning of getting to know a city.

⬇️ 在这里有过什么奇特经历？

好像没什么奇特的，一下想到的是和朋友的片段对话和一些前排出众舞姿。

Any unique experiences here?

Nothing particularly unique comes to mind. Just snippets of conversations with friends and some standout dance moves in the front row.

🔀 在你过往的设计当中，具像的现代设计物件是常常出现并处于画作当中很重要的位置的，但是你为 Heim 做的设计里似乎反行其道，画了更多抽象的物件/形象。

跟我自己的转变比较有关系。因为讨厌别人问我到底在画画还是做设计，我好像在借海报这个原本就有点 in-between 的媒介，带点叛逆的意思，就是要做一些别人贴不上标签的设计。在这个过程中我也发现了更适合自己的表达方式。

In your past designs, concrete modern design objects often appeared prominently and played an important role in your artworks. However, in the designs you created for Heim, it seems you've taken a different approach, focusing more on abstract objects/images.

This shift is somewhat related to my own evolution. Because I dislike when people ask me whether I'm painting or designing, it seems like with posters—a medium that's already somewhat in-between—I'm expressing a bit of rebellion by creating designs that defy easy labels. Through this process, I've also discovered a more suitable way to express myself.

⏯️ 在做 Heim 海报的时候你是否有一些专门针对这个俱乐部的构思？

一开始的时候有一些很随机的突发奇想，比如瑞士滑雪度假村的小传单。在一个瑞士滑雪度假村里边，你会住在老派的家庭旅馆。然后他们会在 serve 洲际早餐的时候，在餐盘下边垫上一张这样的黄色油蜡纸。通常是很便宜的印刷店纸张，用着最朴素的字体，上边展示了当地美食风光特产、本地活动信息，也就是今晚的演出，以及消遣碎片时间的数独游戏。
为了严谨，我在 New York Times Games 网站每日更新的数独页面拷贝了一份高阶的数独游戏，还去家附近的打印店用便宜黄色纸将这份海报印了若干份，在活动当天 Heim 的门口派发。
这张海报是所有这些海报作品中最符合我心中 club flyer 概念的海报，虽然它不是在技巧上最精进的。但它很像前互联网时代设计师们使用影印机和简单 photoshop 功能制作的演出传单。

Did you have specific concepts in mind when creating posters for Heim?

Initially, there were some random bursts of inspiration, like a small brochure from a Swiss ski resort. In such resorts, you would stay in quaint family-run hotels. During breakfast, they would serve an international spread, placing a yellow wax paper under the plate. Typically printed cheaply at local print shops using basic fonts, it showcased local cuisine, scenic specialties, local event information like tonight's show, and Sudoku puzzles for leisure time.

For authenticity, I copied an advanced Sudoku game from the New York Times Games website, then printed several copies on cheap yellow paper at a nearby print shop to distribute at Heim's entrance on event day.

This poster, though not the most technically advanced among my works, best embodied the concept of a club flyer in my mind. It resembled the event flyers crafted by designers in the pre-internet era, using photocopiers and basic Photoshop tools.

*️⃣ 正巧这场派对我也在现场（前一晚是 Shy People 的活动），收藏了这张 flyer 实物！

Coincidentally, I was also at this party (the night before Shy People's event), and I have a physical copy of this flyer as a keepsake!

⏸️ 个人私下最喜欢的一张海报是？

最喜欢 Heim 疗养快线的高尔夫小车海报。因为它最在一个“度假”的状态，这是本人的一个私人执念:))

What is your personal favorite poster?

My personal favorite is the golf cart poster for Heim's HAS™. It captures the essence of a "holiday," which is a personal obsession of mine :))

⏹️ 我印象里‘车’的视觉体系在你的 Heim 海报里出现多次，也是我个人觉得最喜欢、最五光十色的一个系列。这个想法是如何飙出来的？

因为想在海报中表达“惊奇”和“千钧一发”，以此强调俱乐部夜晚的速度感和快感，我总会联想到一些不错的乘车驰骋时刻。也因为 Vengo (Heim 联合创始人) 早有“疗养快线”这个概念构想，我就很乐意地接管这趟列车，在每次该系列活动海报中表现一个使用小型度假交通工具的场景。

The visual theme of 'cars' appears multiple times in your Heim posters, and it's my personal favorite and most colorful series. How did this idea come about?

The idea emerged from wanting to convey a sense of "thrill" and "imminent excitement" in the posters, emphasizing the speed and thrill of club nights. I often associate these moments with exhilarating rides in vehicles. Since Vengo (co-founder of Heim) had already conceptualized the "HAS™," I eagerly took charge of this train, showcasing scenes with small vacation vehicles in each poster of this series.

GINKO @ Heim 📸 Yan Yufeng

GINKO

图形设计师。从中央圣马丁毕业后在上海长久停留。目前工作以深思熟虑的图形为原点，向外发散至不同的品牌包装、活动视觉、物件和场景，并以此与世界建立诚挚的创想丰富的对话。

Graphic designer. After graduating from Central Saint Martins, GINKO has remained in Shanghai for an extended period. Her current work centers around thoughtful graphic design, extending outward to encompass various realms such as brand packaging, event visuals, objects, and environments. Through this work, she aims to engage in sincere and imaginative dialogues with the world.

和朋友们在沪上相聚

Shy People Night Out in Shanghai

07.27 2024

@ Wigwam Shanghai

和朋友在一起的时光总是最美好。

Heim 的结业勾起我们不少发生在地下俱乐部空间中的温暖回忆。借着来沪向这个“家”告别，Shy People 顺道邀约 DJ 友人在 Wigwam 做一个主打友情牌的派对：

Shy People Night Out 🐶 🐱 🐶 🐱

朋友们可以继续在线下相聚，放点最近喜爱的音乐相互臭美扯淡八卦。

7月27日，音乐活动厂牌 BOUNCY BOUNCY 主理人 echocatcher，水肺/合成迷恋系列派对创办者 Illsee，穿行各家地下俱乐部的疯狂 DJ chuan，与 Shy People 主持 10000 在可跳可躺可坐的 Wigwam 各玩各的拿手好戏！可爱、高冷、nerdy、热情、捉摸不透、敏感、沉着、矛盾，我们欣赏不同的音乐性情，只要这些声音是冒险又具备创造性的。

The time spent with friends is always the most wonderful. Heim's closing has brought back many warm memories from our times in the underground club space. As we say goodbye to this “home” while visiting Shanghai, Shy People is inviting DJ friends to host a party at Wigwam with a focus on friendship. Friends can continue to gather offline, play their favorite recent tunes, and chat about anything.

On July 27th, join us at Wigwam where you can dance, lounge, or sit for a night of diverse musical performances featuring:

echocatcher, the founder of the music label BOUNCY BOUNCY
Illsee, the creator of the Scuba/Synth Obsession party series
chuan, the wild DJ who roams through various underground clubs
10000, the one-man band behind Shy People

Whether cute, aloof, nerdy, passionate, elusive, sensitive, calm, or contradictory, we appreciate different musical personalities as long as these sounds are adventurous and creative.

Shy People Night Out
7.27 21:00-3:00 @ Wigwam

chuan
echocatcher
10000
Illsee

我们在 Heim 做过的三场派对（ Xia Ye 那场至今还是我们做过的活动里的票房酒水销冠）

We fondly remember the three fantastic parties Shy People held at Heim, with the Xia Ye event still being the highest in ticket sales and bar revenue among all the events we’ve ever organized.

chuan [DJ, 21-22:30]

兴趣爱好是播放制作精良的可爱音乐。虽然每天都在抱怨放歌好难，却从来也没停下来过。在他的 DJ set 中, 你可能会听到一些受美国黑人舞曲和牙买加 soundsystem 文化影响的音乐。在 All 和 Elevator 厮混的无数个夜晚给了他很多关于控制声音和控制舞池的经验，亲朋好友的信任也让他精神强健。现在的他坚信好声音理应真诚，且在技术上无比卓越，他也努力在 set 里做到这点。

最近他的未发行单曲得到了 Jacques Greene, object blue 和 Akanbi 等一众明星的支持，其中一首和 3ASiC 的合作曲马上将由 3024 发行，他觉得应该在 bio 里提一下！

Serial shitposter, self-proclaimed producer/deejay and music nerd, chuan makes and plays tunes inspired by Shanghai's kaleidoscopic scene and his attention-deficit zoomer brain. You might see him in BAIHUI radio’s studio maintaining Shanghai’s connection with global underground or playing warmup sets for your favorite big name deejays sometimes. Even though he hasn’t released anything yet, his tunes have already been played by his excellent deejay friends! Physical Therapy, Jacques Greene, object blue, the list goes on and on and on and on and…

echocatcher [DJ, 22:30-0]

来自上海的多线创意人 —— DJ & Promoter、平面设计师 & 艺术指导、音乐活动厂牌 BOUNCY BOUNCY 的主理人和上海黑胶小酒馆 ANDet 的创始人之一。自 2019 年起，echocatcher 便开始建立上海本地音乐社群，并在俱乐部进行着创意视觉设计和活动策划的工作。曾经在德国与英国的艺术留学经历让她拥有了多语境融合的观感，创意和音乐已经成为了她生活中无可替代的“感知味蕾”。

在伦敦深受多元音乐环境以及英式低音舞曲的深远影响，2021 年创办了音乐厂牌 BOUNCY BOUNCY 。以世界为舞台，BOUNCY BOUNCY 的月度俱乐部活动接连邀请了 Dubrunner (UK), Liquid Earth (US), Tom VR (UK), Interstellar Funk (NL), Moopie (AU), Danielle (UK), Stones Taro (JP) 等国际音乐人。同时，echocatcher 在 BAIHUI 电台也主持着月度节目。2022 年，热爱收藏黑胶唱片的 echocatcher 连结美食、美酒多元领域的朋友们在上海创立了黑胶小酒馆 ANDet。她积极推动着音乐文化并不定期在 ANDet 举办黑胶唱片的音乐活动。分享即浪漫。

echocatcher is a multi-disciplinary creative based in Shanghai, China - a DJ and organiser, a graphic designer and creative director, the founder of BOUNCY BOUNCY, co-founder & music director of ANDet vinyl bistro Shanghai.

Be lit by a passion for music and inspired by the simple, direct, loving community and culture in the UK, echocatcher is focusing on UK inspired electronic dance music scene, expecting her to show you the variety and deepness from UK Garage, Bass Music, Breakbeat to Techno and more, she prefer to play with multi genres. Her knowledge and respect for underground cultures and music hope to shine through as a direct influence to the community. She believes SHARING IS CARING, playful is the key.

10000 [DJ, 0-1:30]

装载调停者的好奇心，音乐厂牌/文化平台“Shy People”幕后舵手10000，以音乐灵光为指南针，航行于锐舞银河的恩典之中。

Loaded with the curiosity of a mediator, 10000, the silent helmsman behind the music label/cultural platform Shy People, is guided by flickering musical illumination and navigates through the grace of the dance galaxy.

Illsee [DJ, 1:30-3]

学名老慢，是一种生长于长江三角洲东部城市上海的灵长目人科人属及直立行走的物种。深受早期工业音乐的影响，擅长用80年代至今的各式流行或非流行歌曲，向其他灵长类动物表达自我、交换意见以及组织。

多年来，她和 Tzusing 一起运营着斯德哥尔摩综合症(Stockholm Syndrome)，从 Shelter 老巢一路走来，请来了 Beau Wanzer, Container, Shawn O’Sullivan, AN-i, Philip Berg, Das Ding, Phuong Dan, Lena Willikens 等艺人。她现在还运营着 Aqualung 水肺系列派对，致力于推广重型实验 Machine-Funk 音乐，曾邀请 Drvg Cvltvre, Umwelt, Abelle, E-Saggila, MANASYt, Parrish Smith 等艺人来到中国演出。此外，她也与 Velvet Robot 一同举办偏爱播放70年代至今的新浪潮/冷潮/暗潮/工业音乐等等的系列派对 Synth Crush (合成迷恋)，至今已经是第十个年头。

Illsee, scientific name 老慢, is an upright-walking primate, born and raised in the easternmost city of the Yangtze River Delta, Shanghai. She is known for her skill at using popular and non-mainstream music from the 80s to the present day to express herself, exchange ideas and organize with other primates.  
Heavily influenced by 80s industrial, EBM, minimal wave and darkwave, for many years she and Tzusing have run the party Stockholm Syndrome together, moving from Shelter to ALL Club and inviting guests including Beau Wanzer, Container, Shawn O’Sullivan, AN-i, Philip Berg, Das Ding, Lena Willikens, Phuong Dan and more. More recently, she established the party Aqualung with Void resident Provoda, dedicated to promoting heavy-duty experimental Machine-Funk and techno through guests such as Drvg Cvltvre, Umwelt, Abelle, E-Saggila, MANASYt and Parrish Smith. She also runs Synth Crush with Velvet Robot, dedicated to new wave/cold wave/dark wave/industrial music from the 70s to the present. This is now its tenth year.

SeventyMaos [Poster Designer]

DJ 身份之外，她是一名业余平面设计师和自创服装品牌 UNICONIC 主理人，请大家多多关注 (｡ì _ í｡)

In addition to being a DJ, SeventyMaos is also an amateur graphic designer and the founder of the clothing brand UNICONIC. Please give her your support and attention.

Wigwam

Shy People 的欢乐派对之旅，始于2019年12月17日的北京将台路 Wigwam。感谢 Wigwam 一直以来对我们的支持！这回也是 Shy People 首次到上海 Wigwam，欢迎和朋友来听来跳来躺来坐来聊来玩！

The Opposite of Loneliness.

上海长宁区昭化路658号 C.park LG 层