POST


●   Shy People Label's Latest Release: Club Sound from 444theGod  
●   MENSLIES — Archive 2024 
●    Tego Gratos — Soul Painter for the Shy People 5 Anniversary 
●    Zhang An — Photography of Nanjing
●    RA’s The Art of DJing: CCL (Chinese Translation)
●    GINKO’s Favorite Ten Heim Party Posters
●    Wild Party Underground on Artificial Island, Shot by Guo Yiming
●    The Poster History of United Lakes
●    Posters from SeventyMaos
●    23 Best Albums of 2023
●    MENSLIES Long Archive 22-23
●    Yu Su Interview
●    zus
●    Jialin Yan
●    Guangzhou Illustrator DADA
●    boihugo 
●    Skater&Room
●    MENSLIES 20-21
●    A Brief Introduction to Trans
●    Record Stores in Tokyo
●    Queer Nightlife as Aesthetic Emancipation Shanghai & Beijing
●    What’s This Music Genre Hyperpop? 
●    How Architecture Transforms the Clubbing Experience
●   
Still Life by Little Box

MIX


Who is 444theGod? 
10000 - A Voyage to a Multidimensional Utopia of Sound 
DJ TRUCK
I'm a Car, statement made by jan Sile 
DJ Latinchat - Latin Wha
zj☻'s Inner Rage
May Impressions by Sanyo
Contemporary Vietnamese Music Mix by ephemeral objects
SeventyMaos
New Australian Music Exchange Selected by Frantic Items
COLA REN
Flower Boy
Latin Dreams by 10000 
G0vernmentsLie
MoKeLun (Mixtape)
D A N D I
Sonicare
Squidge
Mollygum
Huizit 
Chiyokoo
Self-introduction by Run! Rabbit Run!
100th Shy People Mix by knopha
Shy People 3rd Anniversary w Juan Plus One 
10000 @ OIL 
Sounds of 2022
Pigtail 6/7 
TASHI DELÄK 
zuho
Night Swimmer on NTS 
Freedompage
Yikii 
Otherworldly Summer 
DJ EBP 

Sounds of 2021
Sounds of 2020 by Aunty Chen Sounds of 2020 by DJ 10000

EVENT


3.1 Beauty As Superpower w/ Bored Lord 




11.02 Shy People “Halloween” Night Out: Evil Spell of Flame Mountain @ Riff 
10.26 Shy People 5th Anniversary Party w/ Ciel @ .TAG
10.19 Shy People 5th Anniversary Party w/ Umru @ Zhao Dai


7.27 Shy People Night Out @ Wigwam Shanghai 
07.12 Moktar’s Neverland @ Zhao Dai Beijing 
06.14 New World Coven w/ Kiss Nuka 
05.31 Shy People Showcase @ Zhao Dai on Leave 2024 
Yu Su & Knopha 
10.27 Halloween Eve for Shy People
Travelling Without Moving
09.29 Shy People Label Night
Shy People w/ KID FRESINO
Ciel
Chūn Yóu Festival
害羞的人 3rd Anniversary Party
Girl Rave


LABEL


●    同名音乐厂牌挖掘基于中国人视角的电子音乐, 从中寻求偏安世界一隅的我们和当下时代的共鸣。

●    The music label Shy People explores electronic music from a Chinese perspective, seeking a resonance between us, who are situated in any corner of the world, and the current era.

●    音楽レーベルShy Peopleは、中国の視点に基づく電子音楽を掘り下げ、世界の片隅にいる私たちと現在の時代との共鳴を探求します。

Oxygen Activation by 444theGod ✨
Xia Ye by Night Swimmer
Versus RUI HO & Ciel 




➡ CATALOG


abC Shanghai 2023
5 New Publications 2022 
Publication Catalog
5 New Publications 05.2022 
John Cage Mushroom
Junglist






➡ ABOUT


●    文化平台 / 音乐厂牌 / 线上商店 “害羞的人” 在高速发展的当下中国,热衷探索文化与生活方式的可能性,并致力于其体验场景的建构。

●    Born out of a passion for exploration, Shy People is a cultural platform, music label and webshop that creates experiences designed to demonstrate the limitless possibilities of culture & lifestyle in China.

●  「シャイ・ピープル」は、急成長する中国における現代生活の多様性を探求し、その体験を表現する芸術文化プラットフォームおよび音楽レーベルです。


⇩ LINK


shypeoplecn(at)gmail.com
𓇽 Say Hi 𓇽 Artist Booking 𓇽 Drop Demo 𓇽 Business Shit


Instagram


Bandcamp


微店 💭
 

公众号
小红书
Shy_People
Shy_People




 
☻ Founded by 10000
in Beijing, China 2019
 
Mark








Shy People pres. Beauty As Superpower w/


Bored Lord


03.01 2025
Zhao Dai, Beijing







DJ LINEUP
Haomiiya 22-23:30
Sanyo b2b DJ Pex 23:30-1
Bored Lord 1-3
10000 3-5

PHOTOGRAPHY
Fish Zhang

VENUE
招待俱乐部 北京朝阳区新源里西 格纳斯大厦负一层E区

TICKET
仅现场售票

https://ra.co/events/2095947






“美”是一种超能力
如果你的美不符合主流的期待
为何不放飞
自定义
创造属于自己的未来?
舞林奥运的跨儿王国举旗手
Bored Lord
3月1日首赴内地唯一站
散播流行与边缘合体的狂喜音乐
传递西海岸锐舞文化之独立精神


Beauty is a superpower. If your beauty doesn't conform to societal expectations, you have the freedom to define yourself more authentically and create your own future.

Bored Lord, the flagbearer of the Trans Kingdom at the Dance Olympics, will make her first mainland performance on March 1st, spreading euphoric music that blends pop and the fringe, while conveying the independent spirit of West Coast rave culture.



公元2025年,我们关于社会包容性的愿景,依然面临着性别和美的持久偏见挑战。借国际女性日来临之际,Shy People 在招待打造一个欢乐安全的派对空间。来自加州湾区锐舞社群的 Bored Lord 联手四位中英德 DJ,以无界限的狂欢音乐庆祝多元之美。东京摄影师 Fish Zhang 则以探讨女性衣着规范与社会成见关系的两个系列作品参与其中。

In the year 2025, our vision for social inclusivity still faces enduring challenges from biases around gender and beauty. On the occasion of International Women's Day, Shy People creates a joyful and safe party space at Zhao Dai club. Bored Lord from the Bay Area rave scene teams up with four DJs from China, the UK, and Germany to celebrate the beauty of diversity through boundless, euphoric music. Tokyo-based photographer Fish Zhang contributes two series of works that explore the relationship between women's dress codes and societal prejudices.



Bored Lord 在美国孟菲斯长大。九年前迁至西海岸,加入奥克兰这个地下锐舞文化的重要节点。其音乐作品深受西海岸90年代狂放多彩且带有嬉皮遗风的碎拍音乐的影响。而灵活采样流行音乐是她一大特色。她的风格涵盖佛罗里达 Breaks、Techno、House、流行音乐 Edit、英式 Garage、Jungle 和东海岸 Jersey Club 等多种风格,展现了互联网文化、英美不同文化背景与锐舞历史各个时期的声音特质。


⻓年服务于舞池,逐渐与幕后好友⼀起以放⾳乐的⽅式来到台前,分享跳舞⾳乐,传达对于舞池的理解和想象。现为活动组织 “United Lakes 团结湖” 的主理之⼀,也身为招待所 “东三环” 的⼀员。


“United Lakes 团结湖” 成员,招待所 “东三环” 常驻。中意把不同类型和各类分⽀的⾳乐带进舞池。


畅游于锐舞银河的恩典之中的流浪汉,缓慢搭建一方名为 N3V3R1AND 的乐土。


来自英国,在中国生活;有长达十六年的硬摇滚鼓演奏背景,锐利带刺的打击乐是她音乐版图中的重要主题。


来自中国深圳的 Fish Zhang 毕业于伦敦艺术大学伦敦时装学院,2014年移居东京。通过一位密友,Fish接触到了摄影,从而将其作为自己的职业与创作出口。其独特的东亚女性视角让她在2021年被英国时装协会授予了“年度全球新浪潮时尚创意⼈⼠”的荣誉。Fish 曾为 Valentino、李宁、Chloe、Acne Studios、Supreme 等国际客户拍摄。她的作品还出现在 Dazed UK,、Self Service, Novembre、Numero,、i-D、GQ 和 Vogue 等国内外时尚杂志。


人美心善的灯艺女菩萨,擅长以色待人,锦上添花,专司用灯光效果作音乐的实时梦幻可视化,招待所特供周末下凡。


一个不想上班的设计师,喜欢音乐设计以及不同的视觉风格的尝试。







Curator - 10000
Graphic Designer for Poster - 扁扁
Light Operator - Hellmoo

Mark








来认识一下 Shy People 厂牌新人


Who is 444theGod?


01.07 2025










就在五天前,山西制作人 444theGod 在 Shy People 厂牌发表了舞曲 EP《Oxygen Activation》,现在可以在全球各大流媒体平台收听。 为了让大家了解 444theGod 及其创作背后的灵感养分所在,444theGod 以 DJ 身份捣鼓出这个多重节奏“眼花缭乱”的 mix set。其音乐性情显而易见——折衷但干净利落。能量的积攒和起落徘徊爆发,无非就是达到要你爽的结果。

“整个 Mix 共包含27首曲目,有多种风格穿插其间,希望你会喜欢 ;)” —— 444theGod


Five days ago (Jan. 2nd), the Shanxi-based producer 444theGod released his dance EP Oxygen Activation under the Shy People label.

To give listeners a deeper understanding of 444theGod and the creative inspirations behind his work, the artist, in his role as DJ, has crafted a multi-rhythm "mind-blowing" mix set. The musicality is clear—eclectic yet crisp and clean. The build-up and ebb of energy ultimately lead to a climax designed to deliver a euphoric experience.

"The entire mix features 27 tracks, with a variety of styles woven throughout. Hope you enjoy it ;)" — 444theGod




从解构美学到极端疯狂的失真锐利之声,或是低音震颤、接近失控的丛林回响,再加上拉美与南非的热舞律动——作为 DJ 的 444theGod 始终保持谦逊、兼容并收的态度,将俱乐部场景中的音乐元素无边界地融合在一起。这种折衷主义的美学追求同样体现在他的日常音乐创作中。

2024年冬季,444theGod 以制作人身份在上海厂牌 Genome6.66Mbp 发行的首张专辑《El Poema Inacabado》,以轻柔的钢琴声和合成器为主要音色,打造了一场沉浸于细腻思绪的听觉体验。2025年开首他于 Shy People 厂牌携 EP《Oxygen Activation》迅速回归 Bass 音乐阵营。

From Deconstructed aesthetics to sharp, distorted madness, and from bass-heavy, near-chaotic Jungle echoes to the infectious rhythms of Latin American and South African dance music—444theGod approaches DJing with humility and an inclusive mindset, seamlessly blending diverse elements of club music without boundaries. This eclectic aesthetic pursuit is equally reflected in his everyday music production.

In the winter of 2024, 444theGod released his debut album El Poema Inacabado via Shanghai label Genome6.66Mbp, showcasing a completely different musical identity beyond high-energy club sounds. Conceived around the idea of an ‘unfinished poem,’ the album is built upon soft piano melodies and synth textures, delivering an immersive and introspective auditory experience. At the beginning of 2025, he made a swift return to the Bass music scene with the EP Oxygen Activation, released through Shy People.





01 LPM - 3340 SUMMER
02 Abadir - Drifting Rituals
03 Fiesta Soundsystem - Breathing Down My Neck
04 444theGod - Dub Bit Reverberation
05 DJ Safeword - Consent (Pepe’s Black Leather Leash Edit)
06 Cameo Blush - Murky Waters (Touch from a Distance)
07 Objekt - Worm Dance
08 Disaffected - Ptolemais
09 Jesza - Club Distortion
10 CESRV - VAPOR
11 444theGod - Surging Turbidity
12 Wraz - Desert Tales (Oudjat Remix)
13 Kronom - Kalabalik
14 T5UMUT5UMU - What’s Outside the Simulation
15 Paul King - Odyssey Part’2 (Ilogik&Paul Janes Remix)
16 A vs B - We Started That
17 Alf Graham - Without Me
18 Amber D - Rush On Me (Discam&Dan Dimond Remix)
19 Rodi Style - Burning Up - Ilogik (Shrink Wrapped) Remix
20 Nikitch - JUKE ON THIS
21 DJ Rashad - In Da Club Before Eleven O’clock
22 Taso, DJ Rashad, DJ Spinn - New Start
23 Abadir - Irreversible
24 Neekeeton - Warship
25 Sun People - Fight Dem Back/Nu Gun
26 Arcane - So Nice
27 Harka - Body Talkin


Art Work by SeventyMaos


Mark








SHYPPL MUSIC03


444theGod — Oxygen Activation


01.02 2025
EP (Digital Format)









01 Surging Turbidity (5:28)
02 Frosty Forest (4:48)
03 Dub Bit Reverberation (3:35)
04 Overcast Sky? (3:44)



Download/Buy @ Bandcamp



All tracks produced and mixed by 444theGod
Mastered by EXCILLEX

Artwork by SeventyMaos
Executive Producer: 10000
Published by Shy People
SHYPPL MUSIC03

Made in China, 2024



山西太原的 DJ 兼制作人 444theGod 痴迷于高能量的俱乐部之声。2024年11月,他在上海独立厂牌 Genome6.66Mbp 意外发布的首张专辑《El Poema Inacabado》之中,以氛围感抚慰人心。他随即于 Shy People 携 EP《Oxygen Activation》迅速回归 Bass 音乐阵营。

EP 前三首为节奏流畅、细节丰富的舞池利器。444theGod 巧妙糅合多种当代俱乐部与低音音乐元素,进一步拓展硬派音乐的表达边界。末曲 “Overcast Sky?” 以低回婉转且繁复精妙的声音设计,编排出一场抽象而紧张的电影场景。深化 EP 暗色情绪的同时,也悄然揭示了他下一阶段音乐探索的序章。
REPRESENTATION

DJ and producer 444theGod, hailing from Taiyuan, Shanxi, is deeply devoted to high-energy club sounds. His debut album, El Poema Inacabado, released unexpectedly via Shanghai’s independent label Genome6.66Mbp, soothes the soul with atmospheric warmth. He quickly returned to the Bass music realm with the EP Oxygen Activation, released through Shy People.

The first three tracks of the EP are fluid, intricately detailed dancefloor weapons. Skillfully blending elements of contemporary club and Bass music, 444theGod further expands the expressive boundaries of Hard Drum sound. The closing track, “Overcast Sky?”, employs a low, winding, and intricately layered sound design, composing an abstract yet intense cinematic scene. While deepening the EP’s dark tone, it quietly marks the prelude to his next chapter of musical exploration.


山西省太原出身のDJ兼プロデューサー444theGodは、高エネルギーのクラブサウンドに強い情熱を注いでいます。上海のインディーレーベルGenome6.66Mbpから突如リリースされたデビューアルバム『El Poema Inacabado』では、雰囲気のある音で心を癒やします。その後すぐにShy PeopleからEP『Oxygen Activation』を発表し、Bass musicの領域へと回帰しました。

EPの最初の3曲は、流れるようで細部まで緻密に作り込まれたダンスフロア向けの強力な武器です。444theGodは、現代のクラブミュージックとベースミュージックの要素を巧みに融合させ、ハードサウンドの表現の可能性をさらに広げています。ラストトラック「Overcast Sky?」では、低く旋回する複雑で精巧なサウンドデザインを駆使し、抽象的で緊張感のある映画的シーンを描き出します。この曲はEPのダークなムードを一層深めると同時に、彼の次なる音楽探求の序章を静かに告げています。





444theGod

从解构美学到极端疯狂的失真锐利之声,或是低音震颤、接近失控的丛林回响,再加上拉美与南非的热舞律动——作为 DJ 的 444theGod 始终保持谦逊、兼容并收的态度,将俱乐部场景中的音乐元素无边界地融合在一起。这种折衷主义的美学追求同样体现在他的日常音乐创作中。

2024年冬季,444theGod 以制作人身份在上海厂牌 Genome6.66Mbp 发行的首张专辑《El Poema Inacabado》,展现了他在高能量俱乐部音乐之外截然不同的音乐面貌。该专辑以 “未完成的诗歌” 为概念,以轻柔的钢琴声和合成器为主要音色,打造了一场沉浸于细腻思绪的听觉体验。2025年开首他于 Shy People 厂牌携 EP《Oxygen Activation》迅速回归 Bass 音乐阵营。

其作品收录在多个国内外厂牌发行的音乐合辑中。例如,香港厂牌 Absurd Trax《lain os is online vol.2: club cyberia》、厄瓜多尔厂牌 C.T.M《World Wild Compilation: Sounds Across Continents》,以及北京派对组织/厂牌似福绒《SAFEROOM 01》。

444theGod 也与国内嘻哈音乐人有过合作,例如与 Double Zhuo 合作的单曲《冒险王》,以及参与 popogo&刀脚的混音专辑《Passport》等。

作为多重身份的音乐人,444theGod 还活跃于多个音乐团体中,包括制作人组织 DawlessTeahouse Artist Group、新兴派对组织 Hentai Hammer,以及北京 Jungle 音乐组织 P.J.E.T. (Peking Jungle Expedition Team)。
About Artist

From Deconstructed aesthetics to sharp, distorted madness, and from bass-heavy, near-chaotic Jungle echoes to the infectious rhythms of Latin American and South African dance music—444theGod approaches DJing with humility and an inclusive mindset, seamlessly blending diverse elements of club music without boundaries. This eclectic aesthetic pursuit is equally reflected in his everyday music production.

In the winter of 2024, 444theGod released his debut album El Poema Inacabado via Shanghai label Genome6.66Mbp, showcasing a completely different musical identity beyond high-energy club sounds. Conceived around the idea of an ‘unfinished poem,’ the album is built upon soft piano melodies and synth textures, delivering an immersive and introspective auditory experience. At the beginning of 2025, he made a swift return to the Bass music scene with the EP Oxygen Activation, released through Shy People.

His work has been featured in various compilations released by labels both domestic and international. Notable examples include lain os is online vol.2: club cyberia by Hong Kong’s Absurd Trax, World Wild Compilation: Sounds Across Continents by Ecuador’s C.T.M, and SAFEROOM 01 by Beijing-based party collective/label Saferoom.

444theGod has also collaborated with Chinese Hip-hop artists, including the single “Adventurer King” with Double Zhuo and contributions to popogo&刀脚’s remix album Passport.

As a multifaceted artist, 444theGod is also an active member of several music collectives, including the producer group DawlessTeahouse Artist Group, emerging party collective Hentai Hammer, and Beijing’s Jungle music crew P.J.E.T. (Peking Jungle Expedition Team).



デコンストラクション美学から、鋭く歪んだ狂気のサウンド、さらに低音が震え、制御不能に近いジャングルの響きまで——ラテンアメリカや南アフリカのダンスリズムも取り入れながら、DJである444theGodは常に謙虚で包括的な姿勢を持ち、クラブミュージックのあらゆる要素をボーダーレスに融合しています。この折衷主義的な美学の追求は、彼の日常的な音楽制作にも反映されています。

2024年冬には、上海のレーベル Genome6.66Mbp からデビューアルバム 『El Poema Inacabado』 をリリースし、高エネルギーなクラブミュージックとは一線を画す新たな音楽的側面を披露しました。このアルバムは「未完成の詩」をコンセプトに掲げ、優しいピアノの旋律とシンセサウンドを中心に構成され、繊細な思考に浸る没入感あふれるリスニング体験を提供しています。2025年の初めに、彼はShy PeopleレーベルからEP『Oxygen Activation』をリリースし、素早くベースミュージックのシーンに復帰した。

彼の作品は、国内外のさまざまなレーベルによるコンピレーションアルバムに収録されています。たとえば、香港のレーベル Absurd Trax の『lain os is online vol.2: club cyberia』、エクアドルのレーベル C.T.M の『World Wild Compilation: Sounds Across Continents』、そして北京のパーティーコレクティブ/レーベル似福绒 (Saferoom) の『SAFEROOM 01』などがあります。

また、444theGodは中国のヒップホップアーティストともコラボレーションを行っています。Double Zhuo とのシングル 『冒険王』 や、popogo&刀脚のリミックスアルバム『Passport』に参加するなど、その活動は幅広いです。

多面的なアーティストである444theGodは、複数の音楽集団にも所属しています。プロデューサーグループ DawlessTeahouse Artist Group、新興パーティーコレクティブ Hentai Hammer、そして北京のジャングルミュージック集団 P.J.E.T. (Peking Jungle Expedition Team) など、その活動範囲はさらに広がりを見せています。




LABEL

后疫情时代下的中国电音新厂牌
An electronic label reflecting Chinese perspectives in a post-COVID-19 landscape. Based in Beijing, China.
CONTACT

shypeoplecn(at)gmail.com


Mark








24年度 MENSLIES 原创海报归档


MENSLIES — Archive 2024


12.23 2024






第四次迎来平面设计双人组 MENSLIES 的年终总结。

“本年度沉甸甸的电子归档,我们把去年跟音乐相关的项目整合到了一起。除了为伙伴单位 Zhao Dai 俱乐部所作的演出海报,还包括了和派对主办方、厂牌和音乐制作人们一同进行的有趣的视觉实验。保持创作,其乐无穷!在此和大家分享这份开心,欢迎朋友们点赞、收藏和分享。” —— Yenk & PJ

Here comes the year-end summary of the design duo MENSLIES for the fourth time.
"This year, we've compiled a hefty collection of electronic archives, bringing together all our music-related projects from the past year. In addition to the event posters created for our partner Zhao Dai Club, this also includes fun visual experiments done in collaboration with party organizers, labels, and music producers. Keeping the creativity flowing has been an absolute joy! We’re excited to share this happiness with you all, and welcome friends to like, save, and share." — Yenk & PJ





01
Carrier - Neither Curve Nor Edge
Carrier - In Spectra
(Design assistance by Taotao Li)








02
Nikki Kyle - Surface Tension
(Animation by Taotao Li)







03
Zhao Dai Club


























04
Out Of Fashion Boys






05
Pot Of Gold







06
Tombola






07
Allergy Season Releases in 2024










08
Our Own Stuff 











Mark








与长沙的友友们齐念火焰山大魔咒


Shy People “Halloween” Night Out — Evil Spell of Flame Mountain


11.02 2024
@Riff, Changsha







火焰山的烫手魔咒一旦响起
不管你穿着滑板鞋还是长沙世家
通通化身Q弹的神奇魔芋结
即刻迷失舞池
松绑爱恨情仇
立地散架

Shy People 五年掌柜 10000
第 50 场派对
碰头紫苏节奏护法 NEOTRX
呼唤传说中的火焰山铁扇娇娃
SeventyMaos
Sonicare

一起偷偷跟你咬耳朵
透露快乐密码的魔咒

Once the scorching curse of Flame Mountain rings out,
No matter if you’re in skateboard shoes or Changshaciaga,
You all transform into the bouncy and magical konjac knots,
Instantly lost in the dance floor,
Unshackling love and hate,
And falling apart right there.

The 50th party hosted by 10000 of Shy People,
which has been active for five years.
Gathering to the Changsha local young DJ NEOTRX,
Calling for the legendary Iron Fan Fairies of Flame Mountain,
SeventyMaos and Sonicare.

Together, we secretly whisper in your ear,
Revealing the magical password of joy.





SeventyMaos

通俗人称七十只毛,一名业余平面设计师。她本人希望通过稀奇古怪的碎拍、合成器音色营造现实花园,其效果所依靠的观念是,有时疯狂也是一种面具,掩饰着一个无可避免又太过清楚的认识。
Sonicare

科华街实用型产品,具有多种模式,恒定的能量输出,震幅随电流变化,超长续航,同时能带来同等高效的感染力,操作简单,只需按动播放键,使用后负面情绪急剧下降,建议长期持有 —— Sonicare 关爱每位朋友的耳朵与眼睛。

10000

装载吉普赛的好奇心,音乐厂牌/文化平台“Shy People”“N3V3R1AND”幕后舵手10000畅游于锐舞银河的恩典之中。厌倦音乐流派的束缚,偏爱折衷主义的惊奇瞬间和不完美的情绪流动。或许玩世不恭,或许内向敏感,10000的声响为抚慰舞池里的孤独灵魂而存在。纵使时代支离破碎,我们依然在某处共鸣。

NEOTRX

长沙伢子,“播放一些喜欢的音乐。”





Poster
SeventyMaos

Mark